Our Story

Started in a coffee shop in NYC’s East Village at the end of 2017, CoLo Consulting was founded on the hunch that traditional consulting was overlooking the companies we were most excited about.  

We spent our early careers in leading management consulting firms and startups working with clients such as Blue Cross Blue Shield, Magellan Health, Delta Dental, Comcast-NBC Universal, NBC Sports, and AMC Networks.

Through these experiences, we saw an opportunity to “unbundle” the traditional consulting model. 

We believe the core value of consulting, an objective assessment focused on a specific opportunity or challenge, remains hyper-relevant. The traditional delivery method for those services, however, is not applicable to innovative companies. 

Companies that we find the most inspiring and wanted to partner with (e.g., startups), didn’t need the formality that traditional consulting packages offered.

We saw an opportunity to "unbundle" the traditional consulting model

We’ve built a new “consulting playbook” as the foundation for our services - one that meets the nuanced needs of our partners and focuses on results.

In our first two years of operations, we’ve helped over 15 startups on 5 different continents tackle their biggest challenges.

Our Values

Focus on Results

Our clients are the heroes - and we have their backs. We center client outcomes in everything we do.

Build Trust

Business is a team sport. We view ourselves as an extension of our client’s team. We know that trust is earned and maintained through transparency and honesty.

Possess an Owner's Mindset

We take ownership of our client’s successes and challenges. No one will ever care about your business as much as you do - we strive to be a close second.

Speak Straight

As a fully distributed team, clear and effective communication is a priority. We strive to be impeccable with our word and concise with our messaging.

Experiment & Improve

We’re not afraid to admit when we can do better. We strive to be continuously improving everything we do.

Why Colo?

Our Differentiators

Insights & Execution

We have the sought after blend of strategic thinking, C-suite presence, and execution ability.

Entrepreneurial Vibe

Our clients partner with us because they are entrepreneurs who want more entrepreneurs on their team.

No Fluff

We have a bias towards action and an aversion to excess.

Value-Driven Contracts

With our relentless focus on outcomes, our clients only pay for the value we provide.

Our Leadership

steve-anderson-colo-consulting

Steve Anderson

Co-Founder and CEO

Steve is responsible for leading CoLo’s strategy, business development, and financials. 

Before founding CoLo, Steve worked for management consulting firms in Washington D.C. and New York City. Steve consulted for many Fortune 500 clients across Healthcare, Media & Entertainment, and Financial Services. Steve became his firm’s youngest-ever engagement manager and helped expand the NYC office from 4 to 20+ team members. 

Steve is a Georgetown University graduate, where he studied Government, Economics, and Business. At Georgetown, Steve served as the team captain of the varsity baseball team and holds the unofficial program record of the slowest walk back to the dugout following a strikeout. 

Steve’s passions include being a long-suffering Buffalo Bills fan and traveling to different corners of the world - recently motorbiking the entirety of Vietnam. 

Tracy Brinkerhoff

Co-Founder and COO

Tracy is responsible for leading CoLo’s operations, marketing, and quality. 

Before CoLo, Tracy worked for a boutique management consulting firm in New York where she focused on business strategy & transformation projects for health insurance clients.

After consulting, she worked in product management and client implementation for a population health SaaS solution, leading the multi-million dollar implementation and customization of the product for a Fortune 500 US health insurance company.

Tracy graduated from the College of William & Mary where she studied English & Economics in between rehearsals for her modern dance company, Orchesis.

Our Clients Know Best

The quality of their work and advice is on par with the best consulting firms in the world

The CoLo team came onboard to help our ad agency make sense of our processes.

The quality of their work and advice is on par with the best consulting firms in the world. The remote nature of our engagement never got in the way.

On top of that, they’re professional and easy to work with. CoLo is now my go-to process consulting firm. Highly recommended.
Boo Umaly
Founder/CEO, Fundamental PPC

I can't recommend CoLo highly enough

I engaged CoLo Consulting to drive the strategy and oversee the implementation of a new user engagement feature.

In just five months, they built a beautiful MVP for the website, launched an accompanying iOS app with stunning efficiency, and gathered the data needed to make critical decisions about a digital marketing campaign.
Neil Herriot
Founder/CEO, Vouch Tutors & PearlBridge Partners

I feel like I have a team of Navy SEALs behind me

The problem with most consultants is that they have a very ‘hands-off’ mindset. They don’t want to get their hands dirty. I needed someone who would get their hands dirty, get involved, and be an actual member of my team.

CoLo has the perfect mix of experience; they’ve worked with enough C-suite leaders to understand the strategic vision for a company and can also do the dirty work. The biggest benefits they provide are structure and peace of mind.

Stop thinking about it and just work with them.
Erica Plybeah
Founder/CEO, MedHaul

CoLo was well-versed in our business within days

CoLo Consulting brought tremendous rigor, structure and attention-to-detail for a process optimization and documentation project with Covera Health.

They facilitated excellent workshops with many stakeholders and were well-versed in our business within days.

I would highly recommend working with CoLo Consulting.
Akhil Shah
COO, Covera Health

Whenever we have a need for consulting services, our initial outreach is to CoLo

When our organization identified a need to assist the implementation team, CoLo immediately came to mind.

The CoLo team was able to get up to speed quickly and were making process improvement recommendations within two weeks of the start of the engagement.  

Their extensive experience and knowledge in the Care Management space is nothing short of impressive.
Sheela R. Datta
Chief Client Officer, VirtualHealth

Do not hesitate to engage CoLo

CoLo synthesized key organizational information and put together a very detailed proposal which was simply bang on.

The team did market research, understood the key challenges, offered comprehensive solutions which went well beyond the technology, but also looked at the various other transformation aspects.

Do not hesitate to engage CoLo Consulting, they will add tremendous value to your business.
Rajeev Shroff
Founder/CEO, Cupela

Working with CoLo was a dream

CoLo immediately understood the challenges we were facing and put together a plan to deliver the results we needed.

Their communication throughout the project was unmatched and we couldn’t be happier with the final product.

If you need an expert team for your next high-priority initiative, look no further than CoLo Consulting.
Sven Schulte
Founder/CEO, Pezula Projects & Experts

CoLo's final product was actionable and very well thought out

CoLo worked comfortably in the ever-changing start-up environment and crafted an approach and deliverables that met our unique needs.

CoLo's final product was actionable and very well thought out.

I would highly recommend working with CoLo Consulting.
Danielle Sykora
VP Provider Partnerships, Covera Health

We're now completely ready to expand in the coming years

Our processes were a complete mess until the CoLo team came in and brought sanity, order, and structure to our business.

We went from flying by the seat of our pants to being in control and having a clear picture of how our business operates.

We're now completely ready to expand in the coming years.
Kit Whelan
Founder, 7in7 Co.

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